The clear liquid tasted like normal water with a spot of honey - sweet, but not as sugary as a Coca Cola.Įach spring, maple tree farmers tap their trees to catch the maple water, which is also known as sap. Instead, sipping from a Dixie cup of Sap on Tap water was refreshing. When I first tried maple water, I expected to taste a sugary syrup similar to what I pour over pancakes. "We wanted it to be the champagne of waters," Leanne Pawluk, creator of Arbeau, told Business Insider. Each batch will take on a slightly different flavor profile, just as wines change season to season. The brand's creator, Leanne Pawluk, likens the product to wine. The company, founded in 2015, sources water tapped from maple trees on farms across the Northeast.Īrbeau, a luxury line of maple waters available in tap and sparkling, launched in 2016 in Canada. We all like to hope that it gets to be that big at some point in time," Mike Roberts, vice president of sales at Sap on Tap, tells Business Insider. "It's not coconut water, yet, from a category-size. It's unclear how much revenue the category currently drives.
A recent report from food and drink market researcher Zenith predicts the maple water market will triple in size by 2020.
While coconut water still commands 98% of the global "alternative waters" market (which includes water harvested from bamboo, cactus, and artichokes), maple water has made gains. Maple water has captured a modest following since it debuted in 2013. The makers of a new designer brew - a subtly sweet water tapped from maple trees - want to ride the coattails of coconut water's success all the way to the bank. Account icon An icon in the shape of a person's head and shoulders.
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